![]() Over the past 12 months, Larratt-Smith has grown the team to over 25 full-time employees-all passionate members of the gaming community-while partnering with some of the most recognizable gaming brands, publishers, platforms, studios, and services, including Xbox, Riot Games, Niantic, and Ubisoft. Mutiny is led by SVP Geordie Larratt-Smith, who joined Trailer Park Group in 2021 with the vision of building a best-in-class creative agency focused solely on the gaming category. Aside from the biggest entertainment franchises, there’s really no other industry with fans as passionate as the gaming industry,” said Rick Eiserman, CEO of Trailer Park Group. “Gamers make up a third of the population, encompassing all genders, ages, income levels, ethnicities, and devices. Mutiny is an integrated creative agency focused solely on the gaming space, anchored by deep audience insights, integrated creative thinking, and proprietary data and strategy-all backed by Trailer Park Group’s premium content production resources on a global scale. ![]() ![]() ![]() With an estimated 2.81 billion gamers across the globe in 2022, and a gaming industry projected to hit $250B by 2025, the formation of Mutiny fortifies Trailer Park Group’s ability to create content, campaigns, and experiences that drive market-moving culture for leading gaming brands. Trailer Park Group, known for its entertainment marketing and content production, has launched a dedicated and specialized global gaming division called Mutiny. ![]()
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